The Prestige Wine Cooler chills wine instantly – without ice! The Prestige Wine Cooler holds a reusable Rapid Ice cooling element that can chill a bottle within 5 minutes and keep it cool for hours. Take the cooler out of the freezer, simply place the bottle in the Prestige Wine Cooler and your wine will be chilled in minutes! With the Prestige Wine Cooler, there is no ice, no water, no mess, no wet label to fall off and no need to waste fridge space on wine bottles.